Presented by the Australian Fashion Council to coincide with their latest
collection titled ‘19.2 Hunter’
Sydney designers Song for the Mute (SFTM) showcase a unique immersive concept space based on the narrative of their latest collection, ‘19.2 Hunter’. Translating the themes of the collection into specific sensory experiences – through sight, sound, touch and smell - Song for the Mute worked in conjunction with creative collaborators to bring the first installation of its kind to The Rocks, open to the public for five weeks.
Presented by the Australian Fashion Council (AFC) as part of the ‘AFC Flagship’ initiative, the space on George Street gives the brand an opportunity to explore a new retail experience outside of their flagship store in Glebe.
Considered the olfactory interpretation of the ‘19.2 Hunter’ collection, a limited-edition collaborative scent has been created by Kangaroo Valley wholistic skin care brand Lepaar, wildcrafted using organic and biodynamic ingredients, such as Eucalyptus, Pine and Arnica. A special run of
30 bottles of the scent will be available for sale exclusively at the concept space throughout the 5-week period.
Further collaborators include Hermetica Flowers, a contemporary florist based in Woolloomooloo. The team, headed by Jai Winnell, have been drying a curated selection of native Australian flora over an 8-week period specifically for the concept space. The team have created a special floral arrangement using the dried Australian native flora, with off-cuts used as part of the special-edition packaging for the Lepaar roll-on scent.
A 40-minute soundtrack, capturing the ambience of the Australian natural landscape, will fill the space as the collection’s sonic interpretation created in collaboration with Queensland-based band Lastlings.
To celebrate the partnership with AFC and opening of the concept space, exclusive ‘19.2 Hunter’ items such as t-shirts, bags and a limited-edition blanket will be unveiled and only available throughout the duration of the opening.
Also featured will be the ‘19.2 Hunter’ collaboration with 'New Era' - SFTM being the first Australian brand to collaborate with the American streetwear icon.
The space will be open to the public for 5 weeks until October 7th.
Open Daily 10am - 6pm