UASHMAMA designs and makes fashion, accessories and homewares from a unique washable paper.
A minimalist design approach with a go anywhere functionality. The project UASHMAMA combines beauty, functionality, tradition and design.
The washable paper looks and feels like leather but washes with ease. It is soft yet resilient, where the manufacturing process is similar to leather the paper is stretched and tanned making it durable to withstand washing and daily use.
Each and every paper bag sold is sewn by hand in a cottage in Tuscany, so UASHMAMA is proud to call itself a cottage industry. The more sophisticated designs, including totes and handbags, are produced in Florence by manufacturers who also produce for the fashion elite.
The paper is made using a cultivated fibre and does not contribute to deforestation. Sustainability extends to sustainable use, finding new ways to use and reuse the simple paper bag.
UASHMAMA The Rocks is a collaboration between two families in Australia and Tuscany.