After completing her fashion design education in Sydney, aspiring designer Devina flew to Europe to gain overseas work experience within the fashion industry. During this time, she had the opportunity to work for award winning designer Eva Poleschinski, based in Vienna, and was part of the team that represented Eva at Berlin Fashion Week.
When Devina was ready to start her own label, she realised that there was a gap in the market. There seemed to be either cheap everyday clothing that was mass-produced or elegant clothing made for special occasions, which were usually a lot more expensive.
Like many women, Devina loved her retail therapy shopping outings. However, over the years everything was starting to look the same to her. It was simply overwhelming, not to mention boring, to keep going through the amounts of garments available. "I just knew it wouldn't take long for me to bump into someone wearing the exact same outfit as me,” she says.
So, she decided to focus her passion on making clothes that are made with quality and love for everyday wear – special garments that are still totally affordable.
"I love seeing women feel beautiful in themselves!,” says Devina. “I strongly believe that creating quality and unique garments is a way to remind women (and even men) of how beautiful and unique we all are.”
Devina understands the busy schedule of the modern woman and all of her unique garments are easy to wear. “I believe that women deserve to sparkle each and every day!”
Find more of Devina’s work on her website, Facebook , Instagram and Pinterest page.
Discover more about the makers and craftspeople at The Rocks Markets.