12 Sep 2019

Blooming pink truck came to the park

Cosmetic brand Innisfree launched its new Jeju Cherry Blossom range with a pop-up Pink Truck in First Fleet Park.
Blooming pink truck came to the park
A blossom-adorned swing for selfie moments came to First Fleet Park, The Rocks in September 2019. Visitors could participate in a range of interactive experiences and pick up various free samples and giveaways.

Nikki Novakovic, Innisfree Marketing Manager, loved the high-profile grassy location with its stunning harbour backdrop for the activation. “Our first morning of the pop-up has seen queues of people being able to have a sensory experience and get skincare advice from our Innisfree experts. This helps us build a community, which is so important to our brand,” said Nikki. “The public loved our ‘photo moments’ [the cherry-blossom encrusted swing] and our ATM sampler, where a surprise hand popped out to deliver the sample”.

Innisfree took the show on the road to other states and shopping centres following its launch in The Rocks. The popularity on social media from this event helped build anticipation for the Pink Truck (#spotthepinktruck) as it travelled to other venues and supported brand awareness and engagement.