03 Feb 2019

Super Bowl on Darling Harbour

Streaming platform Kayo Sports launched a Kayo Super Bowl Barge in Cockle Bay, Darling Harbour to promote the American event locally.
Super Bowl on Darling Harbour
Two teams of Aussie gridiron players took part in a photo opportunity on the floating gridiron field. Various media filmed the activity and guests were invited to enjoy the spectacle with a big screen on board streaming live Kayo content.

Cockle Bay’s high profile, iconic location, accessibility and ease of use made for an ideal venue. Feedback was that Kayo found the entire event easy to organise, stating, “The permit process was smooth and quick. We had very limited production time and the team helped us turn this around very quickly to make it all possible. The service provided by PMNSW was extremely professional.” Both the consumer and media elements were a huge success, with Kayo even picking up some airplay in the Super Bowl pre-game show.