Deciem was founded on the principle of doing everything others don't do, striving to change the world of beauty based on this principle.
Since launching in 2013, Deciem has flourished and now owns and operates more than 10 beauty brands, some of which have already become leaders in their focused categories.
Having started with just one product in a single market, Deciem now boasts a growing portfolio of over 50 products across more than 15 markets.
Exceptional quality is the foremost objective, which in today’s beauty world means being authentic, being different, being functional, being beautiful and being sensibly priced.
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