Activation Case Study: Bottega Veneta

Client: Bottega Veneta Australia

Venue Hire: Campbells Cove, The Rocks

Rationale for location: Campbells Cove, with its iconic harbour views and heritage charm, provided the perfect backdrop for exhibiting Bottega Veneta’s signature gold chain. This installation represented a meeting of two icons: the timeless elegance of the brand and the historic allure of Sydney’s waterfront.

Overview: The Bottega Veneta gourmette chain is an emblem of strength, individuality, and self-confidence, featured across the brand’s jewellery, bags, and embellished clothing. Extending beyond fashion, the chain has been transformed into large-scale public installations in urban centres worldwide, including Tokyo, Shanghai, Chengdu, and Seoul.

From late November to mid-December 2020, the chain was on public display at Campbells Cove in The Rocks, allowing visitors to experience the bold, luxurious aesthetic of Bottega Veneta within an iconic heritage and harbour setting. The installation highlighted the brand’s commitment to artistry, craftsmanship, and urban engagement.

Outcomes: The activation garnered press coverage in key fashion outlets and achieved organic social media exposure, amplified by leading Key Opinion Leaders (KOLs). The campaign successfully merged high-end fashion with iconic Sydney locations, creating a visually striking and culturally resonant experience for both locals and visitors.