Brand Partnerships

The Rocks and Darling Harbour provide unsurpassed opportunities for high reaching creative brand activations and promotions.

Every year more than 40 million people visit The Rocks and Darling Harbour, enjoying the premium waterfront locations, cultural heritage and dynamic retail offering. We partner with a variety of brands to deliver world class customer experiences, spanning product launches, VIP events, cocktail functions, brand activations and much more. Our coveted customer demographics, unrivalled locations, event expertise and signature programming create a dynamic marketing, advertising and promotional channel for brand partners.

Unique features:

  • multitude of locations with heritage and contemporary characters that provide a stylish backdrop for a range of events.
  • Highly flexible spaces for one of a kind experiences, from intimate gatherings to whole precinct events of more than 10,000 visitors.
  • Dazzling Sydney Harbour and city skyline views with a uniquely vibrant atmosphere.
  • Trusted venues with the highest of standards.
  • Easy access to Sydney’s CBD and harbour, world class hotels, exciting retail and more with multiple convenient transport options.
  • Customisable integrated marketing packages including in precinct, digital and social channels. 
  • Dedicated team of marketing and event experts committed to helping brands achieve executional excellence and outstanding results.
  • A robust program of precinct-wide seasonal, cultural and State-significant activity that enable brands to connect with a wide audience.

Contact our dedicated Partnership team to discuss how we can amplify your brand, customise sponsor or partner packages and curate events.

Explore Darling Harbour opportunities here

Case Studies

Sculpture Rocks

‘Sculpture Rocks’ a free exhibition celebrating Japanese sculptures was set against the iconic backdrop of Sydney Harbour and the Sydney Harbour Bridge.

Glenfiddich Whisky Wanderer
Glenfiddich brought the perfect gift to Sydney’s doorstep at Christmas time, as The Glenfiddich Whisky Wanderer popped up at First Fleet Park, personalising bottles of the World’s most awarded single malt Scotch whisky and serving Glenfiddich cocktails and drams amongst a garden setting.
Whisk(e)y on the Rocks
Australia's first Covid Friendly event, 'Whisk(e)y on the Rocks' is a next generation whisk(e)y micro-festival and is held in Australia's most iconic and historic hospitality precinct: The Rocks.
Bottega Veneta
An exhibit of Bottega Veneta’s gold chain in front of the Opera House – a meeting of two icons
Dîner en Blanc
Dîner en Blanc is an elegant large-scale picnic from Paris that takes place annually in a secret location. Tumbalong Park was the 2019 venue, organisers claiming a very successful event with valued support from PMNSW’s event team.
Lexus Encore
The re-launch of Lexus Encore, the Lexus Australia Owner Benefits Program. An intimate private dining experience, in collaboration with Neil Perry, and utilising glasshouses to ensure Covid19 compliance, while maintaining the breathtaking views of Sydney Harbour.
McDonalds Monopoly Peel & Reveal
A promotional launch for McDonalds Monopoly in 2018 was staged in Western Promenade Circular Quay capitalising on high footfall and generating high engagement.
Tesla Tiny House
To promote Tesla’s solar battery for personal home use, a “tiny house” towed by a Tesla Car was installed at First Fleet Park to engage passers-by and generate social media engagement.
Bastille Festival
Through a partnership with BBR Agency, the popular and successful Bastille Festival Sydney was expanded across Circular Quay and The Rocks enabling more activation opportunities and further growth and retail integration.
smoothFM Festival of Chocolate
smoothFM partnered with PMNSW to deliver the incredibly popular Festival of Chocolate at the premium, central, water-side location working alongside the experienced and supportive team at PMNSW.